Got a local service ? Doesn’t it work well ? Can’t it attract quality customers for you ? Are you thinking to close that down ?
Well, solution is here. Please wait, before you shut your business down, we recommend you to check these factors. We have analyzed very deeply to find out why a local service business fails to attract local customers.
1. Poor promotion
The number 1 factor for your business failure is “poor promotion”. That means you do not promote your business correctly.You require to find out the best relevant platform to promote it.If you got a plumbing service then you must promote that on plumbing niches only to get high exposure. Post your service where plumbing discussion is going on hot.Several local business directory can work for it. Better audience targeting is very much important. You have a pest control service in Arizona, but do you know what is post popular , most searched keywords in Arizona. That is “Carpet cleaning Arizona ” with high volume of traffic trends. So , try to use analytic/trends before you kick off a business in a particular place.
2. No presence
No presence means your business is nowhere. Your customers can’t find you properly.Due to poor promotion it is happened. Your business is not listed anywhere. Having only a website will definitely not work. It’s the time you have to knock at your customers door, no customer possibly will knock your door until or unless you are very very much popular.
3. Poor service
Poor service is another reason why your customers are not returning back. Try to serve best. Proper service given to one customer will return at least 10 customers next for sure.
4. Poor feedback
Poor feedback is strongly having impact for your business downfall. Factor 3 is responsible for this. Try to fix your poor feedback. Check where the customers have given poor feedback for you. Try to communicate with them personally. You can use bad reviews,rating removal service.
5. Bad communication
Bad communication usually influences any local business rapidly. On service time or post service period be sincere to communicate faster. Most of the local customers call for a local service providers urgently. So your faster communication and responsiveness is quite important. One customer ordered for a pizza at 4.00 PM and you made the delivery at 5.00 PM, in this situation what kind of behavior-feedback you expect from that customer. Faster communication must push your business forward.
6. Not punctual
This is similar case as factor 5.Punctuality is the key factor for local professional service success. Sincerity is the most important thing. You got a moving-relocation service with your old & crappy vans resulting late delivery all the time. So what ?
7. Not mobile friendly
This is very much important for your business. If you have a webpage then that one must be mobile friendly. Must be highly readable. Now a days Google also give priority to rank a webpage with it. Another factor is more than 65% local customers search from their mobile phone. So better readability is important. Try to make responsive webpage.Avoid unnecessary width,flash,frame breaker and bad images ad. No pop up. Frankly speaking your auto pop up page will force a customer to give up yours.It annoys everybody.
8. No offer no coupon
You started your local service business in Queensland in 2001. Since the time you have never made any pricing offer or coupon code for your customers. That is not fair. Your customers always seek for some dynamic service from you. Every time a local business owner try to think how to re-arrange all, how to serve best. So, also you have to be thoughtful to give variation.
9. Special gift card
Your customers will definitely love it. You should give some special gift cards or paper work containing your business details. Even you can congratulate on your customer birthday. For your all past and future customers you should do it. This will make a difference for you to other service providers. Your customer will never forget you. It will create an emotional attachment for you with them.
1o. Not accredited
Generally people prefer to see accredition – verification.This is probably another important factor for any local business. Your customers will be more interested when you will find you accredited by some giant business accreditors like bbb.org. In some situations, having a page on social media might work to confide your customers about you.
So try to fix all those issues to boost your local business for sure.
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